Viper Mechanical Marketing has rebranded as the Pointblanc Agency. This new identity is the culmination of a creative renaming and rebranding process that recognizes the company’s expansion of its product lines and service offerings to clients.
“Pointblanc — how appropriate,” says Russ Blanco, president. “It’s direct, unique, and relevant to our business.
Best of all, it sounds great! I look forward to sharing this new brand with our clients and am confident that it will inspire renewed confidence and excitement.”
The renaming and rebranding work was led by Hamazaki Wong Marketing Group, a branding-communications agency based in Vancouver, BC. “We’re thrilled with the result of our work and even more thrilled with the client’s response,” said Sonny Wong, creative director, Hamazaki Wong. The Pointblanc brand will be rolled out over the next number of months to relevant stakeholder groups.